Craft & Connect - Building Your Marketing Foundation 

Building Your Marketing Foundation - This is the first step in creating a base that will support your entire marketing strategy.

We will begin crafting your author brand, identify and understand your ideal reader and begin to build your strategy for successfully marketing your book.

I will give you the tools you need to understand and continually build on your marketing plan to get your words into the hands of readers and build a loyal following.

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To begin you need to build your audience. To do that you need to know who you are as a writer and who you are writing for.

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• Developing your Author Brand (Your Why and Who) – Complete the Q & A sheet to begin to understand your values, messaging, comfort level with various platforms and marketing opportunities.

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• Identifying and Locating your Ideal Reader – Complete the Q & A sheet to take a deep dive into your ideal reader.  Create an Avatar of your ideal reader and begin to understand the various and most effective ways to connect to that reader. 

This is a foundation of your plan that will get you started and be the basis for your future marketing.  At the end of these two steps, you will have a workable strategy in place with all the components compiled in one spreadsheet - “ Reader Connection Strategy”. 

This gives you a solid foundation for the future that can be refined and changed as you move forward.

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These worksheets and Reader Connection Strategy Spreadsheets become the basis for creating your unique Marketing Handbook. 

This will be a tool that you will keep and use over and over again.  It is a place to keep your ideas, methods, analysis of plan components and a journal of your efforts.  It can be used and changed as you become more experienced in the world of book marketing and it’s a tool to help you build on your existing plans and keep track of your marketing as it changes and grows.

Craft & Connect Includes:

• Complementary 30 minute introductory call.

• Two 60-minute Zoom calls per month with exercises to be completed before the next call. Written follow-up will be provided from our calls.  Next steps will be included with a timeline for completion.

• Exercise sheets for you to complete and keep along with my feedback. 

• Reader Connection Strategy spreadsheet.  This will become the central location for your strategy, plan components, research notes and schedule of implementation.

Complete Author Brand Exercise Sheets

We will really dig into who you are as a writer, find your comfort level with one or two platforms to begin your marketing journey and make sure you are happy with the direction you are taking.

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• Gain an understanding of your writers’ voice and values.

• Realize the importance of your messaging and finding the correct messaging that will reach your target audience.

• Creating Visual branding that represents you and how to incorporate that into your marketing efforts.

Complete Ideal Reader Brand Exercise Sheets

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By understanding and identifying your ideal reader you will gain insight into ways that you can connect.  Really narrowing down who you are writing for helps to pinpoint opportunities to reach your readers. 

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• Create an Avatar of your ideal reader.

• Look at other writers in your genre and observe their interaction with their readers

• Research marketing opportunities to reach and connect with readers

One important component of this work is changing your mindset when it comes to marketing and what will be effective and successful for you.  We will address this frequently on our calls.  There are many ways to successfully change your perception of marketing and what success looks like for you.

All the information that we find will be recorded on your Reader Connection Strategy Spreadsheet.  Keeping all your research and information in one place will make your marketing much easier.

Every writer is unique, so we will find an approach and opportunities that suits you and provides a strong foundation to build on as your confidence grows.  

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• Identify marketing strategy and goals for the short term

• Identify one to two platforms or opportunities that will be the start of your plan

At the completion of Craft & Connect “Building Your Marketing Foundation” you will have a strategy identified and a basic plan in place to get started. You will have goals identified and actionable work to reach your goals. 

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This phase should be completed in two to three months.  You set the pace.  I meet you where you are and we will work together until you are comfortable.

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I invite you to invest in yourself and work with me. 

You are worth it. 

Investment:  $450.00 per month

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